We now have an Executive Producer! Meet Joanna...

Joanna Recinos has been immersed in the world of video, motion graphics, and design her entire career. After 11 years at RVA's Park Group, first as a post producer and then as new business exec, Joanna switched gears and joined the talented team at Punch, a design and creative agency also in Richmond. Although it was a great experience, it wasn’t long before she realized how much she truly missed working in video and motion graphics.

About the same time, we were feeling an undeniable need for solid project leadership so we could continue to grow as a studio. In Joanna, we found the perfect solution: an Executive Producer to better manage our workflow, foster client relationships and generate new and exciting opportunities. She was the missing link, and we couldn’t be more excited to welcome her to the team!

More about Joanna...

How did you get into the field?

With a PhD career counselor as a father, there was no floundering when I was faced with entering the workforce. He guided me to think realistically about the career I pursued [read: no more monetary support from mom and dad], but most importantly that I follow my heart. With a degree in Communications and Journalism, the opportunities were abundant, but with my background in and love for art and photography, I knew I needed to be in a creative environment. Not necessarily doing the work, but I needed to be surrounded by it. So after gaining valuable experience at several advertising agencies, mostly in RVA, I landed at Park Group. It was there I learned all aspects of production and post, and fell in love with video as a creative medium.


Welcome back to the world of Motion Graphics! What excites you about our industry?

Every day brings new challenges and new creative energy…never a dull moment! There’s also the opportunity for me to be directly involved in the creative process in a boutique studio like Cream.

Motion Graphics is a pretty big umbrella, covering a wide range of disciplines and techniques. So, by combining design, illustration, 2D and 3D animation, and live action, creative solutions can take on almost any shape imaginable. I love that! And because live action can play such an important role in this kind of work, I hope to find myself on set again soon, as well.

There’s something unique and particularly compelling about how stories can be told through motion and animation. We’re not locked in by what can be achieved with a practical, in-camera solution. It’s one of the few industries where you’re limited only by your ideas and your imagination.


We know that you work — a lot. But what else do you love to do?

I love spending time with my family. Obvious answer, I know, but it is my most favorite thing. I have an amazing hub and two rambunctious little girls I can’t get enough of. We spend a lot of time outdoors—exploring our city, hiking, camping, etc. I also try to leave room for yoga and photography when I can.


What’s it like to be Cream’s first hire?

I feel so honored! I’m thrilled to be part of such a talented group, and can’t wait to dive in. This is a young company, too, so it’s invigorating to be brought on board so early on and tasked with playing such a vital role in the growth of the studio. We’re going to do some great work together and have a blast along the way. A dream come true.


We can't wait for you to meet Joanna! Give her a call at 804 234 3552 or shoot her an email to discuss your next project. Or just swing by the studio to say hi! And if you haven't seen our latest reel, head on over to the home page.