TECHNIQUES TO EXPLORE
Below is a sampling of some of the ideas and techniques that have inspired us thus far in the creative process. In close collaboration with Agency and Client, we'd love to further discuss these approaches, as well as any others that are generated as we move forward. These are simply to get the creative juices flowing, establish a "mood," and lead us to the next step in the visual treatment and storyboarding process.
Crystals & Gems
We are interested in capturing the details of gemstone crystals forming and exploring ways for the crystals to travel through the scene leading the eye to the next frame. Playing with the richness of color in the ticket art, we would dazzle the viewer with lustrous diamonds, emeralds, sapphires, etc. The reflections could also create another element of interest. We would like to explore ways of revealing elements in the ticket art within the reflections of the gems.
We love the idea of using gold and platinum in an interesting and beautiful way to show off the ticket art. Liquid metals could also move through the shot, branching out and swirling around elements of importance. The fluid motion would beautifully balance the rigid nature of the gemstones.
Layers & Exploded Views
In addition to the 3D gems, textures and other abstract elements, we'd want to explore the idea of presenting layers of the ticket in an exploded view, perhaps even showing the fibers of the paper in some way. Moments like this might feature various elements that make up the design of a ticket presented as offset layers, as they come to rest on the ticket surface. The flatness of these layers could also be mixed with dimensional renderings of other elements, including type and icons from the ticket design.
Macro Textures & Shallow Depth of Field
Allowing the ticket art to come alive off of the pages of the flat paper creates an environment of texture, color, luster and light. Shimmering dust could catch the light and add more dimension to this world. Tiny textures would transition and build to lead the viewer into the next scene.
Dimensional Type & Graphics
We see great opportunities in presenting the type, icons and other design elements from the tickets as dimensional objects, especially when the camera is close to the surface of the ticket, showing those elements from a low angle. That dimensionality would resolve in the flat design as we transition to presenting the ticket book fully.