Testimonial/Live Action Approach with Motion Graphics

We love the idea of supplementing testimonial interview footage with relevant superimposed animated graphics to help reinforce the ideas and content of the interviews. This approach quickly establishes an interesting and engaging visual language that can be integrated into interview footage, b-roll or used as standalone animated sequences. Here are a few samples we found that support this approach. 

 

Greater Reading Economic Partnership | Bill's Khakis

Sky News | Election

Digit